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Popular Crypto Exchange Binance Now Looking To Reach European Investors

Over the years, many cryptocurrency exchange platforms have grown and become leaders of the industry based on what their main features were and who they were targeting. Many of them have decided to specialize and offer a tailored experience for very knowledgeable traders and cryptocurrency analysts. This is the case for Kraken and Binance. Others, such as Coinbase, have targeted new and somewhat “inexperienced” users by making the purchase and trade of digital currencies really easy and straightforward. These platforms are constantly evolving. This is the case for Binance, a really popular Chinese decentralized currency exchange.

In the recent weeks, Binance has announced that they are opening the trading of virtual currencies, via a new platform, to European users. The name of this new platform is Binance Jersey. In the announcement released by Binance, the company explains that it is opening the trading of fiat-to-crypto with currencies such as Euro and Pound for the fiat ones and Bitcoin and Ethereum for cryptocurrencies. European customers will be able to access the new exchange and trade on it only after their account is reviewed by Binance according to their strict Know-Your-Customer (KYC) policy. This is great news for European crypto enthusiasts as it will provide them with another really strong option to purchase, trade and sell virtual currencies.

This is a very interesting move taken by the Chinese exchange as it opens the doors of cryptocurrency trading to more customers worldwide. It will be interesting to see what other popular exchanges decide to do in 2019. Will they take similar initiatives to extend their business to other continents and countries?

TLDR: Popular Chinese crypto exchange Binance has announced that they are launching a trading platform for European users called Binance Jersey.


Zachary Gian is a cryptocurrency news writer and editor from Paris, France. He has always been passionate about technology and innovation since a young age, and loves to share his passion with others. He firmly believes in the blockchain and in digital currencies and is enthusiastic about their development.

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