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Lisk Rebranding in Q4 of 2017, Could Be An Attractive Hold for 2018

The cryptocurrency Lisk is set to unveil its official rebrand in Q4 2017, a strategic marketing maneuver that’s coming full circle after first being announced back in March.

Lisk—a de facto cousin to Ethereum whose blockchain platform is built on Javascript instead of Solidity—partnered up with the prestigious German design agency Taikonauten for its rebranding initiative.

Thomas Schouten, the Marketing Lead for the Lisk team, confirmed in a Reddit AMA just a month ago that the transition was going smoothly and the rebranding launch was imminent.

“Building further on the brand strategy, Taikonauten is addressing all visual elements of Lisk,” Schouten wrote. “The current design route is far progressed.”

He added, “The initial launch of the rebranding 1.0 is still planned for Q4 2017. Many developers, UX designers, marketeers and strategists are involved to make Lisk the go-to platform for application development, management and monetization of decentralized applications and ICOs.”

Thus the rebranding is notable for crypto-enthusiasts for two reasons:

a) Upward short-term pressure on the price is inevitable with rebrandings. The crypto space saw the same thing with AntShares before it rebranded into NEO. Before the rebrand, the price of Antshares hovered in the single digits. After the rebrand, NEO exploded into the 20s, 30s, and 40s. Lisk likely won’t shoot up that high that fast, but strong upward pressure on the price is imminent.

b) The marketing hype surrounding Lisk’s rebrand will surely bring hundreds, if not thousands, of new Javascript developers into the blockchain space, bypassing the more complicated Solidity of Ethereum. This will lead to the development of more mainstream use-case dapps, which will bolster adoption of cryptocurrencies in general.

All in all, then, this particular rebranding is certainly something to keep an eye on.

At the writing of this article, the price of one Lisk was $5.38 / €4.58 / £4.10.

If the rebranding is a success, then seeing these prices double by the end of 2017 wouldn’t be unreasonable.

TLDR: The cryptocurrency Lisk is set to reveal its official rebranding any day now, which could make the coin an interesting hold through the end of 2017 and beyond. 

William M. Peaster is a cryptocurrency journalist and copy-editor based out of El Paso, Texas. He's an avid fan of Ethereum, ERC-20 tokens, and smart contracts in general.

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