CryptoAnalyst sets off a series of enlightening holiday interviews with an exclusive Q&A session with Jon Gilham, Adbank project founder and current CEO.
Before we get to the interview, though, let’s bring you up to speed on what Adbank is all about.
The problem Adbank solves?
Adbank is poised to solve a massive problem in the online advertising industry: bot fraud.
You get the idea: massive hordes of bots (56 percent of all internet traffic, to be exact) prowl the web, artificially inflating views and thus “robbing advertisers blind” and “killing the industry” as the Adbank whitepaper puts it.
That means every online advertiser in existence is theoretically getting less than half of what they’re paying for on average. That’s horrendous from a business perspective, no matter how you slice
If you’d like to take a deeper dive into the problem, you can check out the Adbank whitepaper here.
So what’s the Adbank solution?
Adbank strives to give advertisers “instant verification of advertising views.”
That means there will be no more wondering if 56 percent of your site views are coming from prowling bot swarms. Advertisers will be able to account for their money perfectly going forward.
The Adbank ecoystem, that’s how:
“The Adbank ecosystem is built upon several layers—each with the Adbank token ADB at its center. Being based on the ETH blockchain, Adbank’s core services are created as an interface between the blockchain and the other systems needed to fulfill the needs of the advertising platform. This allows products and solutions to be built in the transitional ways, easing the development process.”
“This approach has been chosen to leverage the best features of traditional centralized solutions while capturing the advantages of a decentralized blockchain solution.”
About the upcoming ADB token sale
We’ll walk you through all the specs you need to know.
The ADB ICO begins December 14th and will run through January 21st, 2018. That is, of course, if the ICO’s hard cap of 50,000 ETH isn’t attained first.
Total supply: 1,000,000,000 ADB
Circulating supply: 560,000,000 ADB
Hard cap: 50,000 ETH
Price: 1 ETH = 7500 ADB
And there are bonuses to be mindful of during the ICO:
• 20% off base token price for first 24 hours
• 15% off base token price until December 22nd
• 10% off base token price until December 29th
• 5% off base token price until January 5th
Adbank can be very promising if its ecosystem takes off and solves online advertising fraud once and for all.
It’s certainly a token to keep an eye on if you favor real-world use cases that are needed here and now.
TLDR: The new online advertising platform Adbank seeks to make advertising fraud on the web a thing of the past thanks to instant verification of views.
Now, CryptoAnalyst is excited to present our exclusive interview with Adbank founder Jon Gilham. We sincerely appreciate him taking the time to answer through our questions so thoroughly.
Jon — thanks kindly for taking the time to talk with us today. We’ve got some questions that we know our readers would be interesting in knowing the answers to.